Drop the Facts and Figures: Touch Them!

(Image courtesy Yoann Boyer on Unsplash) Powerful marketing relies upon emotional appeals. Although, as an intelligent, cognitively complex person, I would like the world to rely on logic, it does not – and I can’t proffer logical arguments to increase sales for my content clients. These emotional industry tricks are the route to profitability: Read Robert Cialdini’s book to master these practices.