Color Your World

Notice what colors others choose. What does that person communicate when he or she chooses clothing or decorating colors? What does the logo’s color say?

Tasting Pink

Colors come alive. “A rainbow, my son, is something you do not understand. A rainbow is making love to someone who can make you see….”

Calculated Use of Color

Creatives should appreciate the nonverbal impact of color. Color communicates. Cultural and universal associations are important.

Color My World

Text & Workbook How does color affect you? You would be surprised! Did you realize that color is a powerful nonverbal communication device? Advertisers do. Doctors do. Psychologists do. You should, too. Based on years of research and compilation of the most recent research findings, Color My World is an exploration of the scientific – and not so scientific – ways color influences our bodies, spirits and minds. Learn about the historical significance of color across cultures – and gain an understanding of what specific colors communicate to you. Understand how biology, culture and socialization – even the words we choose – give color meaning beyond wavelength and frequency. How can you use color to change your life? Color communicates – and you can learn the language!